Neuroscientists find links between patience, imagination in the brain

By using functional MRI (fMRI) to look inside the brain, neuroscientists Adrianna Jenkins, a UC Berkeley postdoctoral researcher, and Ming Hsu, an associate professor of marketing and neuroscience at UC Berkeley’s Haas School of Business, found that imagination is a pathway toward patience. Imagining an outcome before acting upon an impulse may help increase patience without relying on increased willpower.

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